Category: Technology

5 Common Myths Of Online Advertising

The online advertising industry is gaining momentum and the companies not in the digital space are missing out in most useful marketing channel. The online marketing industry has come of a bad patch where the users were deceived by malicious companies, popping intrusive ads and not to mention the iPod scams that were rampant. The latest technical growth in the internet arena have made the digital ads to be less cumbersome and are providing the brand companies the business they were dreaming of from a long time.

The companies might be put off by the idea of marketing their products online, be it a big brand or a startup company. With proper analysis and tools, online advertising can cater to large number of audience across the world.

Below are the common 5 myths of online advertising:

The digital ads are expensive: This myth cannot be ruled out completely. Yes, advertising on the digital media is expensive. The companies have to plan their launch, target audience and platforms well ahead of releasing their online campaign. After the well planned roll out, the online ads are viewed by audience across all platforms (PC, Smartphone, Tablets and so on). The final outcome is profitable and quick when compared to the traditional advertising methods which need lots of time to reach the audience. With the option of pay- per- click or banner ads, companies can choose the option which suits their product the best. The latest trending product or the new launches can be published as a banner which is catchy enough for the user.

Online Ads are Spam: The digital ads must be targeted to the specific audience. The content should be genuine, easily understandable and engaging to the customers. Companies should not place ads just for the sake of increasing visitor count or better page ranks. These ads eventually look spam and decrease the customer base of the company. So properly positioned, relevant and informative ads are not considered spam and people definitely would check out the ad.

Getting the ads online is difficult: The digital campaigns do not need experts to have the plans worked out. The company should set out a realistic goal and audience base when starting out the digital campaign. Online Advertising in Singapore is gained by the PPC advertising teams. The audiences can be tactically directed to the registration page after the ad is viewed. Even if the website is under construction, the user can be engaged with the informative videos, ebooks and webinars. So a proper plan can attract lots of users who would be engaged till the transaction phase.

Digital ads meant only for big brands: The local businesses too can benefit from the online advertising with more people having access to the smartphones. The location based tracking help the companies to target the specific location audience and provide content suitable for them.

Value is minimizing: the number of clicks on a website is the extent of the traffic the website is getting. More the number of clicks, more leads and ultimately more transactions for the company. If the content is genuine and engaging enough, the clicks will definitely earn the revenue.

With the proven targeting capabilities and high ROI, online advertising in Singapore is a big thing among major brands. A well laid out plan is required for both digital ads and the traditional ads on the TVs. The above myths and the menace on online frauds should be eliminated for a successful online campaign.