Category: Technology

How can digital campaign help you grow?

Digital Campaign

Digitization has affected every aspect of human life in the present times. Especially in the commercial sector, digitization has made a huge foray. Businesses are greatly affected by this digital invasion. Marketing is one area in business that has been greatly influenced and altered by digital campaigns. In fact marketing is one area where professionals actually require training to develop a strong digital marketing plan.

One of the challenges faced by every company is the lack of a coherent digital marketing plan. Without a concrete plan it would be difficult to do the research and concretely express the goals of the company’s digital initiative. Even SEO agencies in Singapore need a proper plan. Do read on to find out more about the roles of various marketing agency singapore.

Role of digital campaign

There has been an increase in digital campaigns than traditional marketing techniques. Here is the role that digital campaigns have on your business:

Digital campaigns are more cost effective than traditional marketing: nowadays most of the small and medium sized businesses go for digital campaigns as their marketing strategy as they do not have the necessary budget to carry out a proper campaign. Hence they mainly opt for digital marketing as it is more cost effective—a social media account for the company can be set up for free and through them digital campaigns can be carried out easily.

Digital campaigns lets you interact with your target audience: this is not possible through traditional marketing. But by carrying out a digital campaign you can easily interact with your target group of clients and win their confidence. This will help you to understand what they want more and how do they want your services catered to them.

Digital campaign can be carried across various online fields: with internet spreading across various devices beyond the computer, digital campaigns have moved from the monopoly big corporations that had the infrastructure to own a computer. Now even small corporations with just a mobile phone can carry out successful digital campaigns.

It’s easier to win people’s trust through digital campaign: social media interactions with the target audience forms a major part of digital campaigns. Any digital campaign that is designed on social media has the feature of having personalized interaction with the target group of clients. This greatly helps in winning the trust of the client and thereby increase the client base.

Digital campaigns can be measure conversions: it is not just easy to carry out digital campaigns, but easier to measure the success of digital campaigns through various tools. These tools help to calculate the percentage of traffic to the company’s page and are converted into parameters like sales and leads.

Better ROI for marketing investment is provided by digital campaigns: researches have been carried out that have shown that a better Return of Investments (ROI) is provided by digital campaign than through traditional marketing. Traditional marketing is expensive and one can never have a true picture regarding the ROI.

Digital campaigns improves revenue generation: as less money is spent on digital campaigns, the savings itself becomes a part of the company’s revenue. Apart from this, higher conversation rates generally leads to more business and gives higher revenue. A study conducted in Hong Kong showed that business that opted for online marketing tools had a 2.8 percent chance of growth in revenue than a company that opted for traditional marketing tools.

Digital campaign builds brand name: digital campaign is a great way of building your brand image. Also, with the increased use of mobile phones it has become even easier to reach out to people and convey the message of your brand. In fact even if a company wants to rebrand itself can opt for digital campaign.

5 Common Myths Of Online Advertising

The online advertising industry is gaining momentum and the companies not in the digital space are missing out in most useful marketing channel. The online marketing industry has come of a bad patch where the users were deceived by malicious companies, popping intrusive ads and not to mention the iPod scams that were rampant. The latest technical growth in the internet arena have made the digital ads to be less cumbersome and are providing the brand companies the business they were dreaming of from a long time.

The companies might be put off by the idea of marketing their products online, be it a big brand or a startup company. With proper analysis and tools, online advertising can cater to large number of audience across the world.

Below are the common 5 myths of online advertising:

The digital ads are expensive: This myth cannot be ruled out completely. Yes, advertising on the digital media is expensive. The companies have to plan their launch, target audience and platforms well ahead of releasing their online campaign. After the well planned roll out, the online ads are viewed by audience across all platforms (PC, Smartphone, Tablets and so on). The final outcome is profitable and quick when compared to the traditional advertising methods which need lots of time to reach the audience. With the option of pay- per- click or banner ads, companies can choose the option which suits their product the best. The latest trending product or the new launches can be published as a banner which is catchy enough for the user.

Online Ads are Spam: The digital ads must be targeted to the specific audience. The content should be genuine, easily understandable and engaging to the customers. Companies should not place ads just for the sake of increasing visitor count or better page ranks. These ads eventually look spam and decrease the customer base of the company. So properly positioned, relevant and informative ads are not considered spam and people definitely would check out the ad.

Getting the ads online is difficult: The digital campaigns do not need experts to have the plans worked out. The company should set out a realistic goal and audience base when starting out the digital campaign. Online Advertising in Singapore is gained by the PPC advertising teams. The audiences can be tactically directed to the registration page after the ad is viewed. Even if the website is under construction, the user can be engaged with the informative videos, ebooks and webinars. So a proper plan can attract lots of users who would be engaged till the transaction phase.

Digital ads meant only for big brands: The local businesses too can benefit from the online advertising with more people having access to the smartphones. The location based tracking help the companies to target the specific location audience and provide content suitable for them.

Value is minimizing: the number of clicks on a website is the extent of the traffic the website is getting. More the number of clicks, more leads and ultimately more transactions for the company. If the content is genuine and engaging enough, the clicks will definitely earn the revenue.

With the proven targeting capabilities and high ROI, online advertising in Singapore is a big thing among major brands. A well laid out plan is required for both digital ads and the traditional ads on the TVs. The above myths and the menace on online frauds should be eliminated for a successful online campaign.