Digitization has affected every aspect of human life in the present times. Especially in the commercial sector, digitization has made a huge foray. Businesses are greatly affected by this digital invasion. Marketing is one area in business that has been greatly influenced and altered by digital campaigns. In fact marketing is one area where professionals actually require training to develop a strong digital marketing plan.
One of the challenges faced by every company is the lack of a coherent digital marketing plan. Without a concrete plan it would be difficult to do the research and concretely express the goals of the company’s digital initiative. Even SEO agencies in Singapore need a proper plan. Do read on to find out more about the roles of various marketing agency singapore.
Role of digital campaign
There has been an increase in digital campaigns than traditional marketing techniques. Here is the role that digital campaigns have on your business:
Digital campaigns are more cost effective than traditional marketing: nowadays most of the small and medium sized businesses go for digital campaigns as their marketing strategy as they do not have the necessary budget to carry out a proper campaign. Hence they mainly opt for digital marketing as it is more cost effective—a social media account for the company can be set up for free and through them digital campaigns can be carried out easily.
Digital campaigns lets you interact with your target audience: this is not possible through traditional marketing. But by carrying out a digital campaign you can easily interact with your target group of clients and win their confidence. This will help you to understand what they want more and how do they want your services catered to them.
Digital campaign can be carried across various online fields: with internet spreading across various devices beyond the computer, digital campaigns have moved from the monopoly big corporations that had the infrastructure to own a computer. Now even small corporations with just a mobile phone can carry out successful digital campaigns.
It’s easier to win people’s trust through digital campaign: social media interactions with the target audience forms a major part of digital campaigns. Any digital campaign that is designed on social media has the feature of having personalized interaction with the target group of clients. This greatly helps in winning the trust of the client and thereby increase the client base.
Digital campaigns can be measure conversions: it is not just easy to carry out digital campaigns, but easier to measure the success of digital campaigns through various tools. These tools help to calculate the percentage of traffic to the company’s page and are converted into parameters like sales and leads.
Better ROI for marketing investment is provided by digital campaigns: researches have been carried out that have shown that a better Return of Investments (ROI) is provided by digital campaign than through traditional marketing. Traditional marketing is expensive and one can never have a true picture regarding the ROI.
Digital campaigns improves revenue generation: as less money is spent on digital campaigns, the savings itself becomes a part of the company’s revenue. Apart from this, higher conversation rates generally leads to more business and gives higher revenue. A study conducted in Hong Kong showed that business that opted for online marketing tools had a 2.8 percent chance of growth in revenue than a company that opted for traditional marketing tools.
Digital campaign builds brand name: digital campaign is a great way of building your brand image. Also, with the increased use of mobile phones it has become even easier to reach out to people and convey the message of your brand. In fact even if a company wants to rebrand itself can opt for digital campaign.